Better Place Forests
Art direction • Visual Design for Web and Product • Photography • Print Design
As the lead (and only!) designer I was responsible for extending and maintaining the brand guidelines on all fronts: web, email, social, and print. I also got to art direct videos and take lots of photographs in the woods!
Brand hero video for Better Place Forests
Role: Art Director, Photographer
For this video, we worked with agency Partners in Crime to develop a script and production plan. I worked with both internal stakeholders and the agency to choose filming locations and finalize color and audio. I also took a number of stills on site.
In collaboration with Partners In Crime and Rough House
Explainer Video for Better Place Forests
Role: Art Director, Photographer
Working with agency Partners in Crime, I helped choose filming locations, develop a shot list, and direct talent. Our goal was to inform potential customers how our product worked and what to expect when they were in one of our forests during a ceremonial.
In collaboration with Partners In Crime and Rough House
New forest launch video for Better Place Forests
Role: Art Director, Co-Producer, Photographer
As Better Place Forests expanded outside of California into Flagstaff, AZ, I hired a local Arizona agency to work with us on a video announcing the new forest. The video was to be part of a larger campaign across paid channels, email, and landing pages.
From a script written internally, I worked with the agency and created a shot list, finalized casting choices, and art directed all shots on site.